Betfred is a chain of bookmakers originally founded in Manchester by Fred Done. The brand was formerly known as Done Bookmakers but rebranded to Betfred before it launched its online operation based in Gibraltar.
Betfred is commonly referred to in betting circles as “The Bonus King” – but where did this name originate and what is the reason behind it?
In fact, the name was originally coined as a marketing slogan by Betfred themselves, before being adopted as a nickname by tipsters and punters in the betting industry.
It refers to the company’s tendency to furnish their customers with regular promotions and bonuses t encourage regular betting activity and repeat custom. Many industry sources believe that Betfred offers more bonuses than any other online bookmaker [Souce: latestbettingoffers.com/betfred-offers/] which in part explains why the name has stuck.
No doubt whoever dreamed up that particular marketing phrase is feeling extremely pleased with themselves!